At CraftAtoz.in, authenticity is not merely a promise; rather, it is an integral part of who we are. When you purchase a piece of handcrafted furniture, an item of décor, or a piece of traditional artwork from us, you are purchasing a piece of Indian heritage, artistry, and ethical standards. Through direct partnerships with authorised artisans and reputable workshops located all throughout India, we are able to provide you with products that are genuine, environmentally friendly, and subject to quality assurance. From Sheesham wood furniture to brass idols and wall décor, each and every piece is subjected to a series of certification checks that are designed to guarantee the authenticity of the materials, the traditional craftsmanship, and the quality that will last for a long time. When you shop from CraftAtoz, you are doing more than just adorning your house; you are
simultaneously contributing to the preservation of India’s craft tradition and supporting the livelihoods of genuine Indian artists.
1. First and foremost, our dedication to genuineness.
Authentic workmanship is what CraftAtoz stands for in a world that is rife with things that are manufactured by machines and that are copies of other products.
We have made it our mission to provide you with just those products that are authentic in accordance with our “Three Pillars of Authenticity”:
- Made by expert Indian artisans utilising time-honored traditions, the origin of this product is
known as handcrafted. - Certified Materials: Each product is obtained and independently checked to ensure that it is made from genuine Sheesham wood, brass, marble, or fabric components.
- In the spirit of transparent sourcing, each and every item bears the name of its region of origin, from the woodcraft of Rajasthan to the brass artistry of Varanasi.
- In an ethical, transparent, and aesthetically pleasing manner, our mission is to reestablish a connection between contemporary dwellings and traditional Indian workmanship.
2. Certification of the Artisan and Verification of Supply Sources
Each and every one of CraftAtoz’s products originates from a recognised artisan cluster or workshop that satisfies our stringent quality and authenticity criteria.
We ensure that:
✅ Reputation from the government or non-governmental organisations (such as EPCH, MSME, Khadi India, or Craftmark Certified)
✅ Working conditions that are ethical and fair to employees
✅ Raw ingredients that are organic and supplied from the local area
Rather than being nameless factories, our craftsmen are the core of India’s craft ecosystem. They are responsible for the creation of heirloom-quality products using skills that have been passed down from generation to generation.
3. The course of action for product certification
a)Verification of the Material and the Artisan
Our team verifies the credentials of the artist, as well as the geographical speciality and the genuineness of the raw materials.
b) Craftsmanship Inspection is the second step.
Experts examine the quality of the carving, the precision of the joinery, the finishing, and the traditional detailing
c) Examining the Finish and Durability of the Product
Strength, moisture, and polish tests are performed on furniture to ensure that it will last for a long time.
d) Checking the packaging and the safety measures
When transporting goods, environmentally friendly and protective packaging is utilised to maintain quality.
d) Certification Tag and Origin Card are the fifth step.
Each item is accompanied by a one-of-a-kind CraftAtoz Authenticity Card, which includes information such as the following:
Craftsman’s Name.
Area of Crafting
Types of Materials
Time and date of certification
The Verification of QR Codes
4.Every certified product is given with an Authenticity and Origin Card, which assures the following:
✅ that the product is 100% handcrafted and not machine-made
✅ that the artisan
origin is verified (based on the location and workshop ID)
✅ that the material is authentic (made from Sheesham, Mango, Brass, and other materials)
In addition to being compliant with sustainability standards, several furniture products come with a lifetime craftsmanship warranty.
5. Guarantee of having genuine wood and materials
CraftAtoz ensures the use of pure solid wood, in contrast to mass-market furniture manufacturers that employ wooden materials that are blended or compressed.
Sheesham Wood, also known as Indian Rosewood, is renowned for its longevity and its plentiful grains.
Mango Wood is a sustainable and environmentally favourable hardwood.
A luxurious and long-lasting material, teak wood Each and every piece of timber furniture is kiln-dried, resistant to termites, and polished with natural finishes that do not contain lead.
Similar to our brass décor, marble artefacts, and cloth products, all of these items come with certified material testing reports from verified vendors.
6. Production that is both sustainable and ethical
A product’s authenticity encompasses more than just its design; it also involves the manner in which it is manufactured.
Eco-friendly materials, natural shine, and sustainable wood sourcing are some of the ways in which we adhere to an ethical and environmentally conscientious approach. There will be no utilisation of non-natural or imported imitation materials. Fair trade procedures that guarantee the well-being of artisans reduction of waste through manufacture and packaging that is recyclable.
You are directly supporting sustainable craft techniques and contributing to the reduction of industrial pollution when you make a purchase from CraftAtoz.
7.The difference between authenticity and duplication:
a guide to recognising authentic CraftAtoz products
Every original CraftAtoz product comes with the following:
CraftAtoz’s official tag, which can be affixed to the product or its packaging
A Certificate of Authenticity that is Based on QR:
No invoice from any third-party sellers; it comes from CraftAtoz.in
Identifiable Product Number and Batch Number
n the event that you receive a product that does not have these identifiers, please feel free to contact authenticity@craftatoz.in as soon as possible for checking.
What is the significance of authenticity?
A genuineness guarantees that:
You are not subjected to mass-produced replicas but rather genuine, long-lasting quality.
The money you spend goes directly to the artists themselves, not to middlemen.
Your interior design bears both emotional and cultural significance.
Your home will become a reflection of Indian art, rather than imitation imports of foreign works.
“Made in India, Crafted by India, Loved Worldwide” is the mantra that CraftAtoz proudly displays on each and every one of their products.
There are nine certification partners and associations.
In accordance with reputable Indian and worldwide certifying agencies, CraftAtoz works in conjunction with organisations such as:
The Export Promotion Council for Handicrafts, often known as The EPCH
Obtaining Craftmark Certification (AIACA)
Suppliers Verified by the MSME
Standards for Quality Compliance ISO 9001:2015
IGBC Green and Eco India are two examples of sustainability partner programmes.
This ensures that both the authenticity of the craft and the worldwide quality norms are maintained in a consistent manner.
“Our GEO Promise: Made in India, For India” is the tenth item on our list.
We take great pride in the fact that our products are made across India’s cultural belts, from the delicate woodwork of Rajasthan to the temple brass craftsmanship of Tamil Nadu.
The origin of each product is highlighted in order to maintain the regional character of India, as well as to encourage the craft tourism and local economies of the country.
Additionally, you have the ability to filter our website by region-based crafts:
Handmade items from Rajasthan
The Carving of Wood in Uttar Pradesh
The Embroidery of Gujarat
The Stone Work of Odisha
Décor made of brass. Tamil Nadu
FAQ
Indeed. Authentic artisans and certified workshops are responsible for the handiwork of each and every item that we sell.
We never utilise manufactured or compressed boards; instead, we only use one hundred percent real Sheesham, Mango, or Teak wood.
In a word, yes. An authenticity card that has a one-of-a-kind QR code is included with every product.
In order to validate the certification of your product, you may either visit CraftAtoz.in/verify or
scan the QR code there.
This should be reported as soon as possible to authenticity@craftatoz.in. The counterfeits will be verified, and we will take action against them.
To answer your question, certain collections are certified by the EPCH and meet the quality standards for international export.
8. The Methods for Upholding Trust
Our policy is entirely open and honest.
On each and every product page, we publicly describe the provenance of the goods.
Crafts that are imported or manufactured by machines are never mixed together.
We adhere to a model that is strictly artisan-to-customer, with no intermediaries involved.
Our long-term objective is to establish India as the most reliable marketplace for authentic handcrafted furniture and interior design.